We don't sell scent, we sell feeling -
We don't sell scent, we sell feeling -
We don't sell scent, we sell feeling - We don't sell scent, we sell feeling -
What is SNIF
SNIF is a lovebrand in the making, a lifestyle fragrance label that turns air into emotion.
We don’t sell air fresheners. We design mood shifters, objects that change how a space feels.
Snif is more than scent.
It’s a way to change your environment, shape your mood, and create memories, from living rooms to boardrooms, from stores to events..
From quick room sprays to elegant diffusers and reed sticks, every SNIF creation is built to set the tone, spark emotion, and make the invisible unforgettable.
Because mood doesn’t start with music or lighting.
Mood starts with the air.
Mission & vision
To disrupt the predictable world of home fragrance by creating fun, emotional, and design-driven experiences.
We make moods, not products, rebellious, romantic, or calm, each with a story and a purpose.
SNIF sprays/diffusers aren’t just objects; they’re rituals.
Each scent is designed to transform spaces into experiences, for homes, offices, hotels, or anyone who believes the air deserves character.
We believe scent is not a detail, it’s a lifestyle.
The air around you shapes how you think, feel, and live.
SNIF exists to make that air personal.
By merging design, sustainability, and sensory storytelling, we’re building a new culture around scent, one that connects people not through products, but through how they feel.
The founder
Jeremy Buyle is a creative entrepreneur and brand strategist with a passion for turning ideas into cultural movements.
After founding multiple successful hospitality and marketing ventures, including Dinner on the Lake, Mohican, Onder Vrienden, Démarrage and Remember Forever, his guerrilla marketing agency — Jeremy turned his eye to an industry that had lost its soul: aircare.
His mission with SNIF is simple:
to bring emotion, humor, and design into a category that has been stale for too long.
He believes every space tells a story, and with the right scent, that story becomes unforgettable.